ADVANCED GROUP

Understanding that Advanced Group was a collection of individual staffing companies focused on different market sectors operating under one umbrella, the design team looked to fractal geometry as a source of inspiration. The whole and its parts became the focus when looking at the way the company functioned and how the design could support it. Each individual staffing group– Wunderland, Advanced Resources, Advanced RPO had their own color perspective on the Advanced Group logo that was reminiscent of light bending though a prism.